What is cart abandonment recovery?
When a customer adds items to their cart but doesn't finish placing the order, cart abandonment recovery sends them a friendly reminder by SMS or email. Many of these customers return and complete the order — recovering revenue that would otherwise be lost.
How it works
If a signed-in customer leaves your storefront with items still in their cart, a reminder is sent automatically after a short delay. The message includes a link that takes them straight back to their cart, with everything still in place.
Turning it on
Go to Settings → Experiential → Cart Abandonment.
Toggle the feature on.
Choose how long to wait before sending the reminder (typically 30 minutes to two hours).
Pick the channels — SMS, email, or both.
Edit the message wording so it matches your brand voice.
Who receives a reminder?
Reminders are only sent to customers who:
Are signed in to an account or have ordered with you before.
Have agreed to receive marketing messages.
Haven't already received an abandonment reminder in the last day.
Tips
Keep messages short and friendly — something like "Forgot something? Your cart's still here" works well.
Adding a small incentive such as free delivery or a few dollars off lifts recovery rates significantly.
Avoid sending reminders late at night — set a quiet window in your messaging settings to keep customers happy.
Watch the recovery numbers in your analytics over the first few weeks and tweak the delay or wording if needed.