What are loyalty tiers?
Loyalty tiers reward your most engaged customers with bigger benefits the more they order. A common setup is three tiers — for example Bronze, Silver and Gold — where customers move up as their lifetime spend or order count grows.
Tiers sit on top of your standard points program. Customers still earn and redeem points as usual, but their tier multiplies what they earn and unlocks extra perks.
How tiers work
Each tier has a threshold (such as $300 in lifetime spend) and a set of perks. When a customer crosses the threshold, they are upgraded automatically and notified. If they fall below it during a review window, they are downgraded — also automatically — so tiers always reflect their current activity.
Setting up tiers
Open your Dashboard and go to the Loyalty section.
Open the Tiers tab.
Add or edit a tier, giving it a name, colour and threshold.
Set the points multiplier (e.g. 1.5x for Silver, 2x for Gold).
Choose any perks for the tier (see below).
Save and reorder tiers by dragging if needed.
Available perks
Points multiplier — Earn more points per dollar.
Order discount — A standing discount on every order (e.g. 5% off for Gold).
Free delivery — Free delivery on every order, regardless of subtotal.
Free gift — A specific menu item added free with every order.
Birthday treat — A single-use coupon delivered automatically in the customer's birth month.
Bonus points event eligibility — Access to special double-points events.
You can mix and match perks per tier. Most restaurants give entry tiers a small reward (like 1.5x points) and reserve the most generous perks (free delivery, free gift) for the top tier.
Tier downgrades
If a customer's spend drops below their tier threshold during the review window, they are downgraded automatically. They receive a heads-up message before this happens, giving them a chance to qualify again with one more order. This keeps the tier system honest while being fair to occasional customers.
Members list
From the Loyalty section in the Dashboard, you can see every member, their current tier, points balance and lifetime spend. Use this to spot your top customers, send targeted messages or manually adjust points if needed.
Tips
Keep the entry threshold achievable so most regulars can reach the first tier within a month or two.
Make the top tier feel genuinely premium — that is what drives word of mouth.
Announce your tier program on your storefront and in receipts so customers know what they are earning toward.